Books
Absolute Beginners
Qualitative Methods in Organizational Research: A Practical Guide
Cassell, Catherine and Symon, Gillian (ed.) (1994) Sage
Qualitative Methods in Organizational Research: A Practical Guide This book is aimed at those from organizational or management studies who are new to qualitative approaches in research. It covers a diverse range of examples of different uses of qualitative research methods in organisations. Approaches discussed include interviews, the twenty statements test, verbal protocol technique, discourse analysis, repertory grid, tracer studies and stakeholder analysis amongst others.
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An Introduction to Qualitative Research
Flick, Uwe (1998) Sage
This is an excellent introduction to the theory and practice of qualitative research. Major theories, methods and new approaches are presented in an accessible manner. These include how to construct and interpret verbal data, such as interviews and biographies, and visual and observational data with practical information on how to document, analyze, code and categorize data.
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Analyzing Social Settings: A guide to qualitative observation and analysis (Third Edition)
Lofland, John and Lofland, Lyn (1995) Wadsworth Publishing Company
A concise, very accessible, practical book which gets into the nitty-gritty of how to analyse qualitative data. It offers a step-by-step approach to gathering, focusing and analysing qualitative data. It is particularly good for field studies and for coding and memoing. (The first edition of this book was my own introduction to qualitative research.)

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Social Research Methods: Qualitative and Quantitative Approaches (Second Edition)
Neuman, W. Lawrence (1994) Allyn and Bacon
My choice if I had to choose one textbook for an introduction to methodology course. Part I gives a very clear introduction to different approaches to research and the role of theory in research. Part II focuses on quantitative research and covers research designs, measurement, scales and indices, experimental research, sampling, survey research, nonreactive research, and analysis. Part III focuses on qualitative research and covers research design, field research, historical-comparative research, and analysis. Part IV covers ethical and political issues in social research

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Handbook of Qualitative Research Methods for Psychology and the Social Sciences
Richardson, John T.E. (ed.) (1996) BPS Books
This is a book aimed at those with a quantitative background who want to learn more about qualitative research. It places qualitative research in the broader context of scientific knowledge. It also very usefully discusses four qualitative approaches in detail: protocol analysis, grounded theory, ethnography, and discourse analysis. For each of these four approaches is a chapter on the theory behind the approach. A chapter featuring an example of the practical implementation of the approach then follows the theoretical chapter.

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