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FOCUS GROUPS: Methods for Success |
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Focus Groups are a very popular way of collecting qualitative data used in a wide variety of settings. However, there is not much training offered to help those who wish to learn how to successfully conduct this technique. There is even less on how to analyse the data. SdG Associates are offering an intensive residential course to redress this gap. It is structured as a retreat so that participants can focus on the skills they are learning in a serene environment. There are group exercises for each topic area, allowing plenty of opportunity to interact. They will also have the opportunity to get advice from our experts in focus groups and analysis and to network with other participants who are involved in focus group research. |
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The aim of the course is to give a
thorough training in the Focus Group Method from the conception and conducting
of focus groups through to analysis and the production of a report. You will
achieve the following:
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Study design ·
Recruiting focus group participants ·
Preparing effective questions ·
Moderating the focus group
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This retreat will be held at The Daniel Webster Inn in Sandwich,
Massachusetts (on Cape Cod). This smokefree inn was originally built in 1692.
It has served as a parsonage, patriot headquarters and inn. It offers a very
serene and charming setting where participants will be able to balance the
intensive training with time for reflection and relaxation. The inn also has
an excellent reputation for its cuisine as it is recognised as a
Distinguished Restaurant of North America - putting it among the top 1% of
restaurants in the country. Participants will be accommodated in their own
luxurious Superior en-suite bedroom. Each bedroom is furnished in its own
colonial style. The inn can be reached by car. It is also easily accessible
by air. From Boston's Logan Airport or Hyannis airport there is an easy
connection using the Plymouth & Brockton bus service to Sagamore. We will
provide a shuttle service from Sagamore to the Inn.
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Course Leaders |
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The course will be led by Christine Clements Stein BSc, MPH,
PhD and Silvana
di Gregorio BA, PhD |
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