FOCUS GROUPS: Methods for Success
Design, moderating, and analysis using the N6 software

 

 

A Five Day Retreat

Focus Groups are a very popular way of collecting qualitative data used in a wide variety of settings. However, there is not much training offered to help those who wish to learn how to successfully conduct this technique. There is even less on how to analyse the data. SdG Associates are offering an intensive residential course to redress this gap. It is structured as a retreat so that participants can focus on the skills they are learning in a serene environment. There are group exercises for each topic area, allowing plenty of opportunity to interact.  They will also have the opportunity to get advice from our experts in focus groups and analysis and to network with other participants who are involved in focus group research.

 

What you will achieve at the end of the course

The aim of the course is to give a thorough training in the Focus Group Method from the conception and conducting of focus groups through to analysis and the production of a report. You will achieve the following:

  • Awareness of when and how focus groups are effective as a research and evaluation method
  • How to plan and conduct a focus group study, including:

·         Study design

·         Recruiting focus group participants

·         Preparing effective questions

·         Moderating the focus group

  • How to prepare for the analysis including transcription and preparation of transcripts for the N6 software
  • How to use the N6 software for coding and analysis
  • How to structure a focus group report

 

 

Venue

This retreat will be held at The Daniel Webster Inn in Sandwich, Massachusetts (on Cape Cod). This smokefree inn was originally built in 1692. It has served as a parsonage, patriot headquarters and inn. It offers a very serene and charming setting where participants will be able to balance the intensive training with time for reflection and relaxation. The inn also has an excellent reputation for its cuisine as it is recognised as a Distinguished Restaurant of North America - putting it among the top 1% of restaurants in the country. Participants will be accommodated in their own luxurious Superior en-suite bedroom. Each bedroom is furnished in its own colonial style. The inn can be reached by car. It is also easily accessible by air. From Boston's Logan Airport or Hyannis airport there is an easy connection using the Plymouth & Brockton bus service to Sagamore. We will provide a shuttle service from Sagamore to the Inn.

Cost:
$2450 (educational/public sector rates)
$3000 (commercial rates)
The price includes accommodation in own en-suite bedroom for 5 nights, full breakfast, morning coffee, lunch, afternoon tea, and three course evening meal. Also included are all course materials. Participants will have to bring their own laptops but if they do not have the N6 software this can be installed (free of charge) for the duration of the course only.

 

 

Course Leaders

The course will be led by Christine Clements Stein BSc, MPH, PhD and Silvana di Gregorio BA, PhD

 

Programme

 

Booking Form